At Amazon.com, it’s up to you to make your titles stand out on our virtual shelves. You have the opportunity, using descriptive content and images, to personally hand-sell your titles to customers and persuade them to purchase. Following are the most important pieces of information you can add to your product detail page.

All Products:

• Cover Art: People do judge a book by its cover! We’ve found that showing a picture of your product’s cover on its detail page is its most influential selling point.
• A Description: It’s important to let people know what your product is about. This is your chance to hook them with a compelling description (this can be from your catalogue, cover, or any other synopsis you may have).
• Review Excerpts: Readers want to know what others are saying about your product. If the critics are raving, let potential customers know!